MasterCard on April 14 announced it is changing its rules and standards for banks that process payments for sellers of adult content. The company announced the new rules in a blog post on Wednesday and said that banks will now have to ensure that sellers require “clear, unambiguous and documented consent” in adult content. “This month, we are extending our existing Specialty Merchant Registration requirements. The banks that connect merchants to our network will need to certify that the seller of adult content has effective controls in place to monitor, block and, where necessary, take down all illegal content,” John Verdeschi, Mastercard’s senior vice president of customer engagement and performance, said in the post. The firms will also be required to ensure websites document the age and verify the identity of anyone depicted in pictures and videos as well as those uploading the content. Other requirements will include “content review process prior to publication; complaint resolution …