Ninety percent of UK cinema operators are to moving to accept digital IDs for kids aged from 13 as proof of age to prevent them from seeing films that are too old for them.
The UK Cinema Association representing over 90 percent of UK cinema operators including Cineworld, Odeon, Showcase Cinemas, and Vue has announced a partnership with digital identity provider Yoti that will see participating sites accept Yoti and its partner’s Post Office EasyID apps as proof of age.
Young people from age 13 will prove their age using the Yoti app, which uses biometric technology, from their smartphones.
The association said in a statement that it will “reduce the challenges many cinemas face in checking ages as required by the current film classification system.”…