Popular sportswear label Lorna Jane has been sued by Australia’s consumer watchdog for misleading customers over claims that its clothing line could protect against COVID-19. The announcement comes amid a wider crackdown by the Australian Competition and Consumer Commission (ACCC) against companies seeking to capitalise on the pandemic. Between July and November 2020, Lorna Jane claimed its “Anti-Virus Activewear” was sprayed with a substance called “LJ Shield” that could supposedly eliminate and stop the spread of COVID-19, as well as other viruses. The claims were marketed over a range of media including Instagram, Lorna Jane’s website and in-store, with phrases such as: “Cure for the Spread of COVID-19? Lorna Jane Thinks So” “With Lorna Jane Shield on our garments it meant that we were completely eliminating the possibility of spreading any deadly viruses.” “LJ Shield – Protecting you with ANTI-VIRUS ACTIVEWEAR.” While most of the advertisements were removed in July, …