LIV Golf is close to completing a television rights agreement with The CW, Golf.com reported on Tuesday.
The Saudi-funded circuit was without a U.S. television deal in its initial season in 2022, streaming events on its website and on YouTube. As a result, the breakaway league struggled to reach mainstream audiences.
The deal with The CW would be unorthodox primarily because the network would be new to the sports world, a break from its typically teen-skewing lineup of dramas.
LIV CEO Greg Norman told Golf.com last week regarding the importance of a television deal, “It’s crucial. We have a great platform that really should be shown to the world. When we go internationally, we are applauded and accepted and everybody wants to see us. So here in the United States, it was obviously a very critical point to our business plan to make sure we do get on TV and we will get on TV.”…