Commentary “My Word” was a public radio quiz show decades ago that deliberated word meanings and word origins. When a question stumped contestants, audiences could anticipate a clever response in the form of a “feghoot,” a lighthearted vignette ending in a pun. The responses, though entertaining, were always bogus. Fake or not, it didn’t matter. It was just pretend. Nothing is bogus these days about the ruckus that a single word has caused. Reflective of changes in attitudes on gender and culture, this word, “Latinx,” draws both ire and admiration. A gender-neutral reference to persons in the United States with cultural and linguistic ties to Latin America, Latinx has cornered correct discourse in American business, government, and the media. Minhae Shim, of San Francisco, a Ph.D. candidate and a writer in areas of social issues, states that although the exact origin of Latinx is not certain, it’s believed it “emerged …