The food giant is mounting a legal challenge against new government rules to tackle child obesity that would stop some of the company’s cereals from being prominently displayed in food stores.
The new regulations come into effect in England in October and restrict the promotion of food and drink that is high in fat, salt, and sugar. While some welcome the new rules, others have called the restrictions “nannying nonsense.”
Eaten with Milk
Kellogg’s said in a statement that it has “tried to have a reasonable conversation with Government” without success.
Kellogg’s UK managing director Chris Silcock said the company believed that “the formula being used by the Government to measure the nutritional value of breakfast cereals is wrong and not implemented legally.”
…