By Nellie S. Huang
From Kiplinger’s Personal Finance
Brokerage start-ups such as Robinhood, M1 Finance, and SoFi are tiny compared with the trillions of dollars in brokerage assets at the likes of Schwab and Fidelity. But they’ve already made a big dent in the way things work.
These newcomers pioneered commission-free stock trading and fractional-share purchases, and now those services are standard fare at the big online brokers.
The smaller firms don’t qualify for Kiplinger’s annual online broker review because they don’t offer mutual fund or bond trading. But we put five firms—Betterment, M1 Finance, moomoo, Robinhood, and SoFi—through the paces of a trimmer survey this year….