Commentary Timing really is everything. In 2019 an upstart in the consumer discretionary sector was getting ready to go public. In May of that year, it was named to CNBC’s “Disruptor 50” list—a list whose mission is to “identify fast-growing, innovative start-ups on the path to becoming the next generation of great public companies.” Apparently, it was going places. In September 2019 it finally launched… and opened $2 below its IPO listing price. From there it gave up 11 percent. But dips on IPOs are to be expected. Peloton boasted 1.4 million accounts—and with its equipment selling at between $2,000 and $3,000 it looked as though they were on to something. The stock’s price chopped between $29 and $20 for six months while the market tried to figure out its real value. A Virus Sends a Stock Viral And then came COVID—and its glorious lockdowns. I’m really not sure what …