CAMPE VERDE, Ariz.—The idyllic setting is the American heartland as the morning sun peeks above a misty golden wheat field when suddenly, a lone Clydesdale comes galloping in—bold, majestic, exuding strength and determination.
The narrator for the new Budweiser beer commercial is a middle-aged male, his voice gritty and self-assured. “Let me tell you a story about a beer rooted in the heart of America,” the new ad begins.
“Found in a community where a handshake is a sure contract. Brewed for those who found opportunity in challenge and hope for tomorrow.”
Bud Light beer cans sit on a table in right field during the Baltimore Orioles and Toronto Blue Jays game at Oriole Park at Camden Yards in Baltimore, Md., on Sept. 19, 2019. (Rob Carr/Getty Images)
Then comes the kicker: “This is a story bigger than beer. This is the story of the American spirit.”…