By Andrew Ryder First impressions last. Especially when you’re getting started in business. It’s your only shot at getting someone’s interest for long enough to read your copy and take the next step before that person clicks away, never to see you again. For most of us, the first impression is usually some social-proof metric: X followers, Y subscribers and so on. Perhaps, if we’re lucky, the viewer will get past that number to read a bio that says “I help ‘blank’ achieve ‘blank’ without ‘blank.'” Just like every other bio they’ve glanced at today. And you’ve successfully lost the prospect. But what if you could control the way your prospects think about you during that first impression? Instead of judging the number of followers you have, what if they saw how you could help them? What if they were inspired to work with you, specifically? This is what I call ethical mind control: engineering the …