By Donna Peeples Knowing your customers and putting them first is fundamental to any growth strategy. More and more, companies use approaches like dynamic segmentation to learn who their customers are and to market and communicate in highly targeted and more cost-effective ways to specific groups. Those types of strategies make it obvious that not all buyers are created equal and show how important it is to measure what matters. Yet, sometimes customers are unhappy even when you’ve done everything well. However, it is possible to improve customers’ attitudes and get them back in your court if you proactively address the problem. Remember that your customers are always looking to be delighted, but they do want interactions to be fast, easy, and accurate every time. 1. Get Ahead of the Issue It wasn’t that long ago that research indicated dissatisfied customers would tell ten people about their negative experience and only two about …