We’re all “publishers” now, thanks to the ease of using social media platforms to instantly share content. With that in mind, here are a few tips to ensure that your audience happily and eagerly continues to come back for more.
Watch Your Spelling
One of the fastest ways to create a negative impression online is by making spelling errors. Most operating systems offer some form of spell checking, so use it. The next all-too-common faux pas is the incorrect use of a word or a term. If in doubt, refer to an online dictionary for examples of correct usage. Keep the tone appropriate to the audience; for example, LinkedIn tends to be more professional in tone than Facebook….