By Matt Tucker As organizations embrace the remote-first future and wrestle with their own versions of hybrid working models, they face several challenges. First, they must learn to communicate effectively with team members across different time zones and cultures. Once they master communication, their productivity soars—but how can they measure productivity effectively? Remote work began reshaping the global workforce well before the Covid-19 pandemic, but the spread of the virus accelerated remote work adoption for many companies that may not have been ready. When faced with a new threat, businesses sent employees home in droves, thrusting workers, managers, and leadership teams into unknown territory. Some companies with remote-first philosophies adapted easily. Others were not so well prepared. People who had never worked remotely struggled with unclear processes, while leaders scrambled to keep production steady. In almost all cases, the old standards of measurement and productivity no longer applied. With the worst of …
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