By Alex Thomas Content forms a vital component of your company’s online marketing approach. But to truly excel at delivering content that aligns with your business goals, you must do more to stand out from the crowd. You need a content-marketing strategy that enables you to have a strategic, long-term vision of what you are trying to achieve. “Content marketing” is a well-established term that describes a strategic approach to the use of the content, whether that be articles and blogs, video, imagery, or otherwise. A written, clearly defined strategy is key if you are to be successful in your content-marketing endeavors. Equally, with so much competition online, you often need to develop something fresh and unique to set yourself apart from your competitors. Many content-marketing approaches fail early on, or businesses simply give up because of a lack of ideas or ambition. This is why careful planning is necessary for long-term …