By Jessica Wong Stewards, champions, advocates, and builders. These are some of the new archetypes marketers are embodying. We’re doing far more than sales, promotion, and brand building. We’re driving innovation, bolstering capabilities and assuming responsibility for company growth. We’ve all been forced to take on the unexpected over the past year and a half. It can be tricky to make sense of things when even fundamental daily norms are disrupted. Yet, we’re beginning to see a certain pulse within the turbulence. The Current State of Affairs As always, everything begins and ends with the customer. Knowing the customer is the key to understanding the general state of things. My company, Valux, has a definite edge here since we have enough collective experience to form an intuitive connection with our market. We’re completely tuned in to their hopes, fears, and emotions. We’ve been able to pick out emerging values, behaviors, moods, …