One of the most common pieces of advice to new investors is to “diversify your portfolio.” Essentially, this means investing in a wide range of different asset classes and getting exposure to many different markets at once. This way, you improve your resistance to risk and volatility, you minimize your potential losses in the wake of a catastrophe, and you may even increase your lifelong returns. This approach can also be beneficial for your marketing strategies, especially as an emerging business. What Does it Mean to Diversify Your Marketing Strategies? Let’s start by reviewing some of the ways that you can diversify your marketing strategies.         High-level tactics. It’s possible to use a mix of different high-level approaches. For example, do you want to win over customers with temporary but explosive, high-profile campaigns? Or would you rather put out a sustained, consistent stream of branding materials? Do you favor traditional …