Content marketing has become increasingly common nowadays. Brands today understand that their consumers want something more from businesses—they want value and engagement. A great way to do that is by creating and publishing various forms of content. But how can we be sure that the content we are creating will interest our viewers? The digital age today means that businesses have a diverse set of followers. That makes it impossible to manually collect and process such large amounts of data to gain valuable insights. That is where Big Data comes in. Big Data allows brands to develop data-driven content strategies designed to cater to their consumers’ needs and interests. Moreover, combining it with AI will enable companies to collect large sets of consumer behavior data and help them extract valuable insights from them. Before we get the relationship between Big Data and marketing, we first need to understand the idea …