While in its simplest form, the concept of manufacturing may convey the thought of creating and selling a product, today’s connectivity has led to further opportunities. For manufacturers, that includes windows opening to new revenue streams. The trend encompasses changing preferences among consumers as well, including benefits that come from services such as subscriptions and warranties. For companies like Illuminate Labs, a supplement company which uses a third party to test its products, that has meant a shift into the advertising world. “We make the bulk of our revenue from our products,” notes Calloway Cook, president of Illuminate Labs. During mid-year 2021, the company started testing paid advertising as a way to generate leads and bring more customers to its site. Unsatisfied with the return on investment from that strategy, the company reduced its marketing budget to zero. “Now we publish great content,” Cook told The Epoch Times. Delivering quality …