Less Beyoncé, more Adam Briggs. Less SZA, more Sampa the Great.
How to make the music streaming giants play more Australian songs?
The new industry body Music Australia should have the answers, according to the boss of the Australia Council, soon to be renamed Creative Australia.
“This whole notion of discoverability is such a big issue for the contemporary music industry,” CEO Adrian Collette told AAP.
The national cultural policy, announced on Monday, included $69.4 million to establish Music Australia, with the aim of growing the local industry.
The policy also set a deadline to impose local content quotas on video streaming giants and Arts Minister Tony Burke has suggested services such as Spotify and Apple Music could face measures to increase their Australian content too….