Two simple sentences can cause business owners a lot of anxiety: “Your rates are higher than this other person I know.”
“You charge too much.” At the beginning of my career, I would always get cold sweats before naming a price.
I was always scared of what the prospect would say. Interestingly enough, I agonized the most over my rates at a point when I was charging hardly anything for the amount of time I was putting into each project.
The response to my price is something I felt fearful of until I had a few realizations.
The first realization is that someone will always charge less than me, and I’m not in business to beat someone else’s price. I’m in business to make enough money to see a profit while providing a quality service to people who need it….