HBO and HBO Max reported nearly 77 million total subscribers at the end of the first quarter of 2022, showing consistent and significant growth for the platforms at a time when their largest competitor, Netflix, has struggled to maintain growth.
According to the release by former HBO parent company AT&T, HBO has grown to 76.8 million subscribers, a 3 million subscriber increase from the previous quarter and a 12.8 million increase from last year’s first quarter.
Since its debut in 2020, HBO Max has featured a mix of original programming and licensed content from WarnerMedia. With HBO’s long history of producing original television hits such as The Sopranos, The Wire, and Sex and the City, the company’s latest streaming platform entered the market with a distinctive edge as a production studio-cum-streaming platform, while other streaming services, such as Hulu and Netflix, found themselves having to create the infrastructure for original content from scratch.
…