The New South Wales (NSW) government has launched a digital skills accelerator to help tourism businesses market their services with more success in the contemporary tourism landscape where websites, online listings, and social media channels reign supreme.
Minister for Enterprise, Investment and Trade, Tourism and Sport, and Western Sydney Stuart Ayres said this new initiative will ensure tourism businesses, including accommodation, tours, and attractions, are up to par with their online presence.
“The Digital Skills Accelerator for Tourism program is part of the NSW First Program to assist businesses around the state to develop and sell great visitor experiences,” Ayres said in a release.