General Motors said on Tuesday its global chief marketing officer Deborah Wahl had decided to retire effective March 31.
The Detroit automaker is one of the largest U.S. advertisers spending $3.3 billion in 2021 on advertising and promotions, according to its annual report. Wahl, a former chief marketing officer at McDonalds who held marketing jobs at a number of automakers, assumed her current role at GM in 2019.
GM, which has vowed to end the sale of gasoline-powered models by 2035, has focused much of its advertising on mass marketing electric vehicles under the “EVs for Everyone” campaign.
Last week, GM announced it was offering buyouts to most of its U.S. salaried employees and executives and would take a pre-tax charge of up to $1.5 billion. Last month, it also cut several hundred executive and salaried jobs….