Ford Motor Company and online payment processor Stripe announced that they have signed a five-year deal aimed at bolstering the auto giant’s e-commerce capabilities. Ford will use Stripe to facilitate transactions for vehicle orders and reservations, handle financing options for Ford’s commercial customers, and route a customer’s payments to the correct local Ford or Lincoln dealer. The joint venture is one of the biggest client wins yet for Stripe, and is part of Ford’s turnaround plan under CEO Jim Farley. “As part of the Ford+ plan for growth and value creation, we are making strategic decisions about where to bring in providers with robust expertise and where to build the differentiated, always-on experiences our customers will value,” said Marion Harris, CEO of Ford’s financial services arm, Ford Motor Credit Company. “Stripe has developed strong expertise in user experiences that will help provide easy, intuitive and secure payment processes for our customers.” …
Ford and Online Payment Service Stripe Sign 5-Year Deal for E-Commerce Drive
January 17, 2022
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