Turning on the TV these days causes ad expert Tobe Berkovitz to groan in frustration.
And when pre-Election Day content is especially egregious, he admits to lashing out at the screen with critiques that only his wife can hear.
The onslaught of subpar political advertising blaring across the airwaves is what irks him. And it will only get worse between now and Nov. 8, he says.
It’s the cliches. It’s the “rainbow coalition” of people parading across the screen, allowing candidates to suggest they’re supported by many ethnicities, races, and other “identities.”
“To me, it’s like, ‘Here we go again,’” said….