NEW YORK—Two former college roommates who created a successful clothing line under the “Rhode” trademark sued model Hailey Bieber on Tuesday, saying she’s creating market confusion by marketing a skin care line under the Rhode name.
The lawsuit in Manhattan federal court asked a judge to cite trademark infringement and block Bieber from selling or marketing any products with the Rhode name. It also sought unspecified damages.
The lawsuit said court intervention was necessary because Hailey Bieber is a celebrity with over 45 million Instagram followers who launched her skin care line last week and has filed trademark applications to sell clothing….