As Canadians increasingly look to drink less or not at all, non–alcoholic beverage companies are working hard to meet the rising demand and are sometimes struggling to keep up.
Interest has been brewing for the last couple of years, with an increase in sales during “Dry January” as the concept gains in popularity, says Bob Huitema, who launched the non–alcoholic spirits company Sobrii in 2019.
In just the past few years, he says, the industry has “exploded” with more companies producing non–alcoholic drinks.
Mitch Cobb, the co-founder and CEO of Libra Non–Alcoholic Craft Beer, launched a single non–alcoholic beer in October 2020 at Upstreet Craft Brewing in Charlottetown. Since then, increased demand has led to him expanding non–alcoholic offerings and recently spinning Libra off into a separate company….