Olympic sponsors should “listen to their hearts”—not dollars—and stand up to boycott the upcoming Beijing Winter Olympics, said Sam Brownback, former U.S. Ambassador-at-Large for International Religious Freedom. “China is, in my estimation, the greatest threat to this human right in the world, by what they’re doing, what they’re financing, and the technology they’re now deploying,” Brownback said during a Dec. 8 interview on NTD’s “Capitol Report” program. NTD is an affiliate Marketers should “use their financial strength with the Chinese government” to hold China accountable for its human rights abuses, he added. Less than two months away from the 2022 Winter Olympics, a few countries—including the United States, Australia, Canada, Lithuania, and the United Kingdom—announced a diplomatic boycott this week, saying that government officials will not attend the event, but athletes can compete as they wish. But calls remain for further action. “[It’s] just not enough, we need to do more,” said …