Just over forty percent of Australian exporters who have diversified their trade markets are doing better financially than they were a year ago, a study has found. Australia’s International Business Survey 2021 (pdf), found that although 87 percent of exporters thought the business environment was more challenging, forty-three percent of them that had diversified to other markets found that they were financially better off than a year ago. This accounted for only 21 percent of all respondents. “Businesses that maintained a wider range of export destinations were able to manage risks better. A little under half (43 percent) of those diversified businesses reported being financially better off now than 12 months ago,” the report stated. Federal Trade Minister Dan Tehan welcomed the results and said the survey demonstrated that the government’s commitment to making Australian businesses globally competitive had been a success for those who had diversified. “Businesses also underscored the importance of market diversification …
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