The parent company of the Daily Mail and Mail Online is suing Google for alleged anti-competitive behavior by manipulating search results and advertising auctions that cause harm to online publishers. The lawsuit, which was filed in a federal court in Manhattan, alleges that Google built a dominant position in the digital ad market and is using that market power to eliminate competition. It states that the technology behemoth now controls the tools used by publishers and advertisers to buy and sell online ad space. “Google represents that its publisher ad server, as a tool for publishers, maximizes the yield for publishers’ inventory. But Google operates under a conflict of interest,” the lawsuit states. “With its control over publisher ad serving, Google controls how publishers solicit and evaluate real-time bids for their inventory. Meanwhile, by operating the dominant exchange and dominant buy-side software, Google is the most powerful buyer of that inventory. “The mechanics …