How COVID-19 affected the cut-flower industry, and the ways it adapted to the pandemic to stay in business, so we could still buy fresh Spring and Summer blooms. Despite the hardships that COVID-19 presented to us – the drastic pauses and changes –the gardening world wasn’t that affected. Apparently, the pandemic’s isolation methods resulted in a surge of at home gardening that was therapeutic to say the least, towards folks mental, emotional, and physical well-being. But, while people were taking to gardening for themselves, florists and the cut-flower industry as a whole, were experiencing massive losses in sales, with only one exception. Florist & Wholesalers vs. Supermarkets Back in March of 2020, when COVID became what we know it to be now, and flower growers from North America, the Netherlands, Africa, and South America, faced reductions and loss of product due to mandatory closures across the world in an almost …