Maybelline, the old American makeup brand, is closing its outlets in China on a large scale.
According to mainland media reports, the makeup brand “Maybelline New York,” which belongs to the L’Oréal Group, is gradually closing offline shops across the country. After that, most offline shops will be closed, but counters in the beauty collection store Watsons will remain.
Furthermore, under the influence of China’s extreme epidemic prevention policies, many cosmetic giants have also been reported to withdraw from the Chinese market.
Maybelline New York stated in its announcement that, in order to adapt to changes in the market and consumer demand, the brand has been re-adjusting the number of traditional offline channels since 2020. In the future, the focus will shift to online selling….