The makers of Coon cheese have announced that Cheer will be the rebranded name for its famous Australian product following pressure from an Aboriginal activist who said the original name was racist. Saputo Dairy Australia on Jan. 13 said the name change to Cheer was to honour its consumers by aligning with “current attitudes and perspectives.” The move comes after Aboriginal activist Stephen Hagan reignited his campaign—first attempted in 1999—after seeing Nestle rebrand Allen’s Red Skins and Chicos lollies to Red Rippers and Cheekies in 2020. Amid the Black Lives Matter (BLM) movement’s resurgence—which was founded by Marxist organisers—in July 2020 Hagan was successful in convincing Saputo to change the name. The cheese-making company made no mention in its media release that the Coon name came from founder Edward William Coon, who patented its unique cheese process in the 1920s. “Treating people with respect and without discrimination is one of …