Advertising revenue collected by conventional television broadcasters across Canada is in decline as digital platforms drain their market share, says the Canadian Radio-television and Telecommunications Commission (CRTC).
“Each year, a larger share of ad spending in Canada is flowing to the Internet and other digital platforms,” the CRTC wrote in its report titled, “Harnessing Change: Financial Model Of The Canadian Television Sector,” as first reported by Blacklock’s Reporter.
The report, which was published on March 3, said that the outflow of funds from conventional television to digital platforms will mean that even if broadcasters continue to retain a high audience share, it will “yield less advertising revenue than that same share does today.”…