Major Australian supermarkets and department stores, including David Jones, Target, The Good Guys, and Rebel, have vowed to steer clear of facial recognition technology with no plans to introduce it.
“Woolworths, Coles, Aldi, Target and Big W, among others, have all told us that they aren’t using this highly controversial technology in their stores and don’t plan to,” consumer data advocate Kate Bower said.
“We know the community is really worried about the use of facial recognition, with some describing it as ‘creepy and invasive’,” she said.
A survey of over 16,000 people conducted by consumer group Choice in July 2022 revealed that 80 percent wanted budget retailer Kmart and hardware chain Bunnings to stop harvesting their personal data during their shop….