Coca-Cola has rolled out new diversity guidelines for outside legal counsel, including requiring law firms to provide 30 percent of billed time from “diverse attorneys,” of which at least half must be African American. Bradley Gayton, general counsel for Coca-Cola, introduced the guidelines with a “heavy heart,” telling law firms in a Jan. 28 letter that diversity measures taken by the company—like scorecards, summits, committees, and action plans—are not working and “we have a crisis on our hands.” “We need to commit ourselves to specific actions that will accelerate the diversity of the legal profession,” Gayton wrote. The American Bar Association (ABA) reported last year (pdf) that, while the percentage of men and women of color in the legal profession in the United States has grown by around three percentage points to 14.1 percent over the past decade, “white men and women are still overrepresented in the legal profession compared with …