Commentary
The conspicuous incidence of marketing slogans constantly pressures people into celebrating anything capable of celebration. Hence, Mother’s Day, Father’s Day, and Valentine’s Day, to name just a few of these celebratory events, are now promoted by department stores with sustained marketing campaigns.
But lately, the increasing occurrence of “Christmas in July” celebrations around the world is evidence of the persuasive powers of clever marketing strategies. Although these celebrations are held in the wrong month, they have now become standard additions to the rich calendar of festivities.
As is well-known, Christmas is a Christian celebration commemorating the birth of Jesus Christ during the December holiday season. But a greedy, profit-driven, materialistic world that is eager to maximise its opportunities has pushed relentlessly and successfully for people to accept “Christmas in July” celebrations….