Recently, Qinghai Spring, China’s famously pricey liquor company, said it had hired two American Nobel Prize winners as co-chief scientists.
Qinghai Spring announced on July 14 that, during a three-year term, the scientists will not only be responsible for the company’s scientific research, talent training, recommendation and introduction of high-level talent, but will also attend company-related PR activities to promote the company’s image.
Qinghai Spring is known in China for its high-priced products. Presently, the company mainly sells its “Tinghua Liquor,” which is priced at 58,600 yuan (about $8,700) per bottle in its boutique collection, and 5,860 yuan (about $870) in its standard line—much higher than China’s most reputable liquor, Moutai, China’s national drink….