New Analysis
Chinese e-commerce giant PPD Holdings Inc. launched its shopping site Temu in the United States recently, waging a price war with major online retailers and building on its success with “Shop Like a Billionaire” theme Super Bowl ads. Behind the scenes, the explosive success of the shopping app has sparked major concerns about Chinese data collection tactics.
In an unusual move for a Chinese company, Temu ran two 30-second ads during the Super Bowl on Feb. 12, at a reported cost of $14 million. The ads increased Temu’s downloads on the day of the Super Bowl by 45 percent and daily active users by about 20 percent, according to a report from Modern Retail….