Category: Sweetgreen

Chipotle Sues Sweetgreen for Trademark Infringement Over ‘Chipotle Chicken’ Bowl

April 7, 2023
Business & MarketsChipotleCompaniesSweetgreentrademark
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Chipotle Mexican Grill Inc sued fast-casual dining rival Sweetgreen Inc. in California federal court Tuesday, claiming the salad chain’s new “Chipotle Chicken Burrito Bowl” violates its trademark rights. Chipotle’s lawsuit said Sweetgreen’s “very similar and directly competitive” bowl is an attempt to capitalize on the Chipotle brand and likely to confuse consumers. Sweetgreen said in…

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Salad Chain Sweetgreen Valued at $5.5 Billion as Shares Soar in New York Debut

November 18, 2021
Business & EconomyCompaniesSweetgreen
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Sweetgreen Inc was valued at $5.53 billion after shares skyrocketed 86 percent in their New York debut on Thursday, as investors embrace companies that focus on healthy and environment-friendly food. Much of the demand is being fueled by millennials and generation Z consumers, who are more than willing to spend on sustainable products that are…

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