Category: influencer

The Most Common Influencer-Marketing Mistakes and How to Avoid Them

August 26, 2021
AdviceBusiness & EconomycommunicationinfluencerSocial Media
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By Pierre Subeh It’s no surprise that brands are always looking for new and innovative ways to acquire new customers and communicate with their current ones. During the past decade, businesses were forced to adapt to a more consumer-oriented approach if they wanted to remain relevant. After all, a strong communication channel with consumers is directly…

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Biden Administration Launches Influencer Coalition to Push COVID-19 Shots

April 1, 2021
AMERICAcampaignCCP VirusCOVID-19 vaccineExecutive BranchHealth EducationinfluencerPoliticsUSUS NewsVaccines
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The Biden administration is seeking to leverage influencers—including community, religious, and celebrity partners—to promote COVID-19 vaccinations in a bid to overcome hesitancy and persuade more Americans to get the jab. The Department of Health and Human Services (HHS) on Thursday announced the rollout of the COVID-19 Community Corps, a nationwide network of “trusted messengers” that, equipped…

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