Category: Business Columnists

Reforming Global Trade Rules Is Tough but Doable: WTO Chief

GENEVA—The head of the World Trade Organization stressed the importance of reforming the global trade body to prevent further trade wars but warned it would be “very tough” amid high geopolitical tensions. The 27-year-old global trade body, under pressure to prove its relevance, was due to have held a major ministerial meeting this week and…


Main IKEA Retailer’s Profits Jump Despite ‘Unprecedented Challenges’

STOCKHOLM—Ingka Group, the owner of most IKEA stores world-wide, reported on Tuesday a jump in annual profit on the back of record demand for home furnishing as people stay at home more due to the pandemic. Despite more temporary store closures due to pandemic related restrictions than the year before, and product shortages due to…


5 Reasons Why ‘Offlining’ Is Pivotal to Success

By Evgeny Chuprov Everywhere you look, there is a push for a more digital-focused presence. Business strategies often revolve entirely around building a great website and having a strong and widespread digital footprint. While it’s true that an online presence is important, there is still a place for offline interactions, especially in business relationships. (I’d…


Emails Are Back…But Where Did They Go?

By Henny Yeshanew Emails are back! Who uses email marketing in the era of social media marketing? You need to rethink that because even in the age of social media, more than 70 percent of people still like to hear from businesses via email. Now how do I know all that? Well, I’m in my…


8 Outside the Box Strategies for Successful Brand Management

It is an undeniable fact that every business big or small wants to develop itself into a popular brand. For the success of a business, it is highly imperative that it establishes itself as a brand name everyone recognizes. We humans anyway have a thing for brands and we remember brands more than we remember…


Do You Need a Financial Adviser Before the End of the Year? Here’s How to Know for Sure

By Melissa Brock Suspect that you might need a financial adviser or financial planner? Deciding whether to add a financial adviser to your “team” might depend on a variety of reasons, both personal and practical. The end of the year might be the right time to search for your newest team member. In a CNBC and…


How to Increase User Empathy and Build Better Products

By Lisa Dziuba User empathy helps put the customer at the very center of everything a business does, creating better products, memorable brands, and companies that last. Empathy is the ability to step into users’ shoes, see a company product through their eyes, and share their feelings. It’s about living through the customer’s experience during the…


The Government Is Not Immune to Account-Takeover Fraud, and That Could Be Trouble for You and Me

By Jonathan McDonald Government agencies (and their customers) aren’t immune to cyberattacks. In fact, they’re often a more tempting target with an extensive network of compromised personal data available for sale or provided by a consumer unaware of a scam. The pandemic only exacerbated an already serious problem with cybersecurity in the public sector. Now,…


When Grandma Needs Help Managing Her Social Security Benefits

This is going to be a column about people who need help managing their Social Security affairs. People frequently send me emails about this topic. A typical email might go something like this: “My 90-year-old grandmother has a hard time getting around and managing all of her affairs. I had myself granted power of attorney…


Stock Wars: Ford vs Tesla

Benzinga’s weekly Stock Wars matches up two leaders in a major industry sector with the goal of determining which company is the better investment. This week, the duel is between two of the most prominent and often controversial companies in the history of the automobile industry: Ford Motor Company and Tesla Inc. Case For Ford…