The chief executive of Anheuser-Busch’s U.S. division said that financial assistance will be delivered to wholesalers and distributors impacted by the Bud Light boycott. Brendan Whitworth, the CEO, noted that he has responsibility for the financial repercussions faced by consumers, distributors, and employees in connection to the boycott. In April, transgender social media influencer Dylan Mulvaney…
Anheuser-Busch Executive Says the ‘Feedback Is Very Clear’ Amid Bud Light Boycott
Bud Light Hits New Weekly Sales Low After Dylan Mulvaney Boycott
Bud Light’s woes don’t appear to be subsiding anytime soon as the latest data show the light beer firm saw another weekly decline after it decided to engage in a promotional effort with a transgender TikTok influencer. Data from Bump Williams Consulting and NielsenIQ show that sales for Bud Light are down 28.5 percent year-over-year for…
[LIVE 10AM ET] Bud Light Will Never Fully Recover; Internal Conflict May Be Russia’s Worst Enemy
The anti-woke boycotts launched on a grassroots level by conservatives have seen them win their first key victory, as analysts predict that Bud Light will permanently lose nearly a quarter of its business. Internal conflicts could be the thread that unravels Russia. And U.S. Attorney General Merrick Garland could get impeached, as an extension of…
Bud Light Will Permanently Lose Nearly a Fourth of Its Business: Analysts
Some of Bud Light’s problems could be permanent, according to an analyst in a new note about the beleaguered brand in the wake of a boycott over its partnership with Dylan Mulvaney. “We believe recent underperformance implies a permanent reduction in ABI’s U.S. business,” Deutsche Bank analyst Mitch Collett wrote for Barron’s, referring to Anheuser-Busch…
Bud Light Launches Major Summer Campaign Amid Boycott and Decline in Sales
A Bud Light executive said the company will be tripling its investment in the beleaguered brand over the summer in the midst of a boycott after it promoted a transgender influencer earlier this year. Anheuser-Busch, the parent company, has “more than tripled our already weighty national media investment” behind Bud Light, the company’s vice president,…
Coors Light Adamant About Promoting Denver Pride Parade Despite Potential Backlash
Beer maker Coors Light is moving ahead with sponsoring an upcoming pride event despite the possibility of a potential consumer backlash, insisting that the company will support it for “decades to come.” Beer brand Bud Light faced the ire of consumers after using transgender social influencer Dylan Mulvaney in a promotion campaign. The move triggered…
New Bud Light Ad Garners Mixed Reviews After Dylan Mulvaney Controversy
A newly-released Bud Light advert has received mixed reviews online, with some claiming the company is “trying too hard” and others vowing to continue consuming rival beverages after Anheuser-Busch found itself at the center of controversy earlier this year. Bud Light unveiled the new television commercial called “Easy to Summer” on June 22. The 60-second…
Top Executive for Bud Light Parent Wins ‘Creativity’ Award, Despite Losing $20 Billion Over Trans Fiasco
June 22, 2023
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The top marketing executive for Bud Light parent Anheuser-Busch InBev won the “Creative Marketer of the Year” award, despite costing the company $20 billion over its recent transgender fiasco. Bud Light has lost billions of dollars in revenue due to massive boycotts after the beer company decided to pair the brand with transgender activist Dylan Mulvaney, who…
Industry Expert Reveals What Bud Light Must Do to Get Its Customers Back
Bud Light will need to pivot its marketing strategy and stay true to its longtime messaging campaign if it wants to recapture some of its customer base, according to a brand strategist. In recent weeks, Bud Light has seen its sales plummet after it embarked on a promotional campaign with transgender TikTok influencer Dylan Mulvaney…
Bud Light Sales Take Steepest Hit yet Since Dylan Mulvaney Promotion
Bud Light saw its worst sales drop since the brand launched a marketing promotion with transgender influencer Dylvan Mulvaney, according to recent industry data. For the week ending June 10, sales of Bud Light dropped by 26.8 percent, data from Bump Williams Consulting and NielsenIQ show, according to the New York Post. A week prior to…
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