Commentary Nike, the company that encourages customers to “Believe in something. Even if it means sacrificing everything,” is a company that leads by example. If a report by the Australian Strategic Policy Institute (ASPI) is anything to go by, then Nike believes in assisting the Chinese regime and sacrificing the rights of Uyghurs in Xinjiang. By making a deal with the devil and catering to the whims of the Chinese Communist Party (CCP), Nike’s claims of representing equality ring hollow. For years, the company’s decision to basically sell its soul (and its sole) to China has paid off handsomely. But the times, as a famous singer once said, “are a-changin’.” An increasing number of Chinese nationals are turning their backs on Nike. The question, though, is why? According to a recent, rather intriguing Bloomberg piece, China’s shoppers, all 800 million of them, were once seen as an unlimited, bottomless “gold mine …