Commentary
Recently, the Hong Kong Tourist Board launched its “Hello Hong Kong” global campaign, which aims to relaunch Hong Kong in the wake of the COVID pandemic. Two promotion videos were produced, but whether they could serve the purpose is questionable.
One is featured and narrated by chief executive John Lee Ka-chiu, who looks more like a communist cadre against a backdrop of all kinds of infrastructure and landscapes devoid of human touch. The second one features three Cantopop stars singing and dancing, but the height of their careers was three decades ago. And they perform against a backdrop of all old scenic spots, all of which contradict the motto of the video: “Welcome to a world of new discoveries.”…