BuzzFeed plans to use ChatGPT Creator OpenAI tools to help produce some of its content, joining the growing list of digital publishers planning to incorporate artificial intelligence into their business operations, according to a memo reviewed by The Wall Street Journal.
Company shares skyrocketed as much as 157 percent, to $2.44, in intraday trading following the news. Year to date, BuzzFeed stock has rallied more than 230 percent.
The newspaper reported that the website sent a memo to staff on Thursday morning to confirm that the digital publisher will use AI to produce content with the goal of “enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience.”…