Improving soil health is an overlooked key for nutrient-dense food and a healthier planet, and we can support farming that has this focus through the products we purchase.
Whether you’re familiar with the term or not, regenerative agriculture is a top food trend this year. It’s of growing interest to consumers, particularly when it’s presented with the benefits that go with it, including improving soil health, producing more nutritious foods, conserving water, and positively impacting resilience to extreme weather events.
Fifty-seven percent of consumers are now aware of regenerative agriculture—up 10 percentage points from 2019, according to a 2022 report from food and beverage consulting company The Hartman Group. In addition, 75 percent of consumers are aware of soil health as an environmental concern—which is up 13 percentage points from 2019….