The former chief executive of Anheuser-Busch’s U.S. division warned that Bud Light will continue to see declines in sales if it avoids the controversy surrounding its decision to promote a campaign with a transgender influencer.
“This chasm that we’re seeing between Bud Light and its consumers is only going to intensify because every time you come out with one of these weak statements or some of these just platitudes,” former Anheuser-Busch President Anson Frericks told Fox Business on Monday, referring to the monthslong controversy.
After it produced cans featuring the face of the transgender social media influencer, Dylan Mulvaney, the backlash was swift and immediately led to a drop in year-over-year sales of Bud Light. In response, parent firm Anheuser-Busch released statements that did not address the Mulvaney controversy directly, while Bud Light instead has pivoted in its advertising campaigns….