New industry data show that Bud Light sales plunged in April amid calls for a boycott by critics of the brand’s engagement with transgender influencer Dylan Mulvaney, which comes as Anheuser-Busch CEO Michael Doukeris blamed “misinformation” for the backlash.
Sales volumes of Bud Light fell by a whopping 21.4 percent in the four weeks ended on April 29, according to retail scanner numbers cited by Beer Business Daily that were based on Nielsen IQ data.
By contrast, the brand’s competitors in the light beer market saw gains, with Coors Light sales rising 10.9 percent and Miller Lite’s up 12.8 percent over the comparable period….