The latest industry figures show that Bud Light’s sales slump deepened into June as the fallout from the brand’s engagement with transgender influencer Dylan Mulvaney continues to strain the brand’s bottom line.
Sales volumes of Bud Light plunged by 24.4 percent in the week ended on June 3, according to Nielsen IQ sales data via Bump Williams Consulting.
The data also showed that Bud Light sales dove 24.6 percent for the four weeks that ended on June 3, extending a decline triggered when the brand rolled out a personalized beer can featuring the face of Mulvaney—a male who identifies as a female….